Science of Self ™ Knowledge Centre

Against Empathy: Yale Psychology Professor Claims Empathy is Bad


An article in the Wall Street Journal is making waves. Its author has a bone to pick with… wait for it… empathy. Yes, you read that correctly. Some guy on the internet has a problem with empathy. And he’s got a news flash for all of us: empathy is bad, m’kay.

Dec 13, 2016

Topics: Emotional Intelligence- Psychology- Profiling & Assessment Tools

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The 30 Elements of Value Pyramid (A Model By Bain & Company)

Products and services deliver fundamental elements of value. Increasing value occurs when a company’s leadership team recognise the elements of value as a growth opportunity. It is fascinating to think about how your offering stacks up against the pyramid!

Oct 9, 2016

Topics: Smarter Thinking- Psychology- Business Models ("Nutshell" Series)

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5 Myths & Misconceptions About Personality Testing

It's time that we busted some of the most common myths and misconceptions that surround personality testing. Especially as testing is becoming more prevalent in the workplace, it’s important to be armed with information and understanding.

Aug 7, 2016

Topics: Psychology- Profiling & Assessment Tools

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Driving Forces


Driving Forces™ is a new report that provides an enhanced way of assessing people’s motivators. The existing report for measuring motivators is called Workplace Motivators (MOT), and the new Driving Forces (DF) report is its natural successor.

Jun 26, 2016

Topics: Psychology- Motivators & Drivers

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Stress Quotient Infographic

The following infographic is an introduction to our Stress Quotient assessment, which is from our partner TTI Success Insights. This tool measures 7 core factors and 17 sub-factors of work-related stress.

May 16, 2016

Topics: Psychology- Profiling & Assessment Tools- Culture & Organisational Development

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Praise & Criticism: Hierarchy of Needs (Maslow)


Abraham Maslow (1908-1970) was an American professor of psychology who played a major role in laying the theoretical foundations of the "humanistic psychology" movement that emerged in mid-20th century.

Jan 27, 2016

Topics: Psychology- Profiling & Assessment Tools- Business Models ("Nutshell" Series)

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In a Nutshell: Hierarchy of Needs (Maslow)

Abraham Maslow (1908-1970) was an American professor of psychology who played a major role in laying the theoretical foundations of the "humanistic psychology" movement that emerged in mid-20th century.

Jul 1, 2015

Topics: Psychology- Business Models ("Nutshell" Series)

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19 Fascinating Facts About Human Psychology & Behaviour



  1. Publicly announcing your goals makes you less likely to succeed. In a TED Talk with more than 3 million views, Derek Silvers "presents research stretching as far back as the 1920s to show why people who talk about their ambitions may be less likely to achieve them." Source.
May 11, 2015

Topics: Psychology- Profiling & Assessment Tools

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