This infographic serves as an introduction to the DISC profile and includes a diagram of the four-quadrant DISC model, famous people as examples, the person who created DISC, what the four colours mean, and the biggest DISC mistake.

Understanding behavioural styles can help to improve sales, communication, decision making and leadership to name a few. Below we have examined the behavioural (DISC) styles of four well-known Australian politicians: Kevin Rudd, Julia Gillard, Tony Abbott and Malcolm Turnbull. 

Research studies of top salespeople in the United States, Germany and China revealed some interesting results. Take a look at the charts below.

This article explores a process for walking someone through the results of their DISC graph as part of a coaching session.

Selling is the most important function — the beating heart — of every business because an organisation either has money coming in to pump to all its other vital organs (manufacturing, operations, marketing, I.T, customer service, accounts, HR, management, product research), or it doesn't, and therefore slowly withers and dies.

Successful leadership relies on the ability to influence others' behaviour in order to accomplish an objective. The ability to influence others is greatly enhanced by training on a behavioural model. New to the DISC profile? Read an introduction here.

We are often asked by the people we work with for examples of famous movie characters as well as real life people and how they fit in the DISC framework.

Let's pretend for a second that you are a sales manager, and you're about to hire a new sales rep. You're looking at their DISC profile, and their dominant characteristic is I (Influence).