Science of Self ™ Knowledge Centre

6 Things You Need to be an Employer of Choice

Oct 13, 2011

What is an EOC? An EOC is a term that is thrown around a fair bit. Basically it's earned on recognition that a company is seen to be great place to work and is therefore a top of mind choice for candidates in that given industry. This recognition may be based on general public sentiment, or awards won through magazines and industry institutions.

SAS (the IT software company) has been on Fortune’s Top 100 Best Companies to Work For list for 14 years running, and has taken out 1st place in 2010 and 2011.


What makes SAS an EOC? Well, it could have something to do with…

  • High quality childcare at $410 per month
  • Summer camp for kids
  • A beauty salon
  • State-of-the-art, 66,000-square-foot gym
  • Car cleaning

But is it really realistic to implement these things in your business? What if you simply can’t afford these lucrative bonuses?

Well, the video below is a great summary by Will Marre on the key intrinsic factors that go into being an EOC (that anyone can implement). These 6 factors provide a good framework to boost engagement levels and make people want to come and work for you.

  1. Self-Determination.
  2. Real-time Feedback.
  3. Re-direction, reinforcement.
  4. Fast, Creative, Casual.
  5. New Responsibilities.
  6. Coaching, Not Bossing.

Will Marre: “One of the things we’ve learned is that one of the least satisfying things we can do is accomplish someone else’s goals. We might feel a sense of relief, but not joy. Satisfaction… self-motivation, comes from self-selected goals. This doesn’t mean that you can turn everyone lose to do whatever they want, but it does mean that when you're on a team or when you have a strategy to implement that you have some vote in what you're going to work on – that you have some vote in when you're going to accomplish it and how you're going to go about it – that’s at the basis of what it means to be human.”

The list is a reminder of what Stephen Covey said many years ago in the 7 Habits of Highly Effective People: “The greatest need of the of the human being is to be understood, to be affirmed and to be appreciated.” It’s a reminder that even if you can’t afford to give your employees beauty treatments, they will feel pampered if you just appreciate them in the right way.

Topics: Employee Engagement

Theo Winter

Theo Winter

Client Services Manager, Writer & Researcher. Theo is one of the youngest professionals in the world to earn an accreditation in TTI Success Insight's suite of psychometric assessments. For more than a decade, he worked with hundreds of HR, L&D and OD professionals and consultants to improve engagement, performance and emotional intelligence of leaders and their teams. He authored the book "40 Must-Know Business Models for People Leaders."


Welcome to Science of Self™ 

Our knowledge centre holds over 400 articles shared through the Science of Self™ newsletter. The topics are relevant to the fields of talent management, human resources, organisational development and business growth.

As the title suggests, we take an evidence-based approach to sharing content about people in the context of work. If you like what you see, consider signing up below!

Newsletter Sign-Up

Designed For You

Going out every 3 weeks, the Science of Self™ newsletter brings interesting, fresh and topical content to professionals in Talent Management, Human Resources, Learning & Development, People & Culture, Organisational Development, General Management and Consulting.

100% Privacy. No Spam.

Recent Posts

The Future of Work

Looking for a practical guide to help you rewire your business for the future of work?

Read More